Tootekood: MXL0981
Bränd: Wella Professional
KOLESTON PERFECT ME+ 6/1
Kestev juuksevärv, mis annab puhta värvi ja sära. Värvus: 6/1 Tume blond / tuhk
Wella was founded in 1880 by Franz Strher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs.
Wella was founded in 1880 by Franz Strher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs. In 1890, he invented the Tullemoid Waterproof, a technique that allowed the scalp to breathe. In 1894, he opened his first factory in Rothenkirchen, Germany and his sons Karl and George Strher joined the business soon after. In 1924, the Strhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauerwellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hairdryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. After World War II, the German Democratic Republic seized the Wella factory and all its patents were declared state-owned. The Strher family and some members of staff decided to start the business again from scratch in Hnfeld, Hesse. Production began again in 1945 and, by the end of the decade, the new Wella AG had 50 employees. In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. Wella also launched For Men, their first ever product line exclusively for men. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of WellaÕs haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. In 2003, Wella was acquired by Procter & Gamble, further expanding the groupÕs beauty portfolio across Eastern and Western Europe, and Latin America. Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella ProfessionalsÕ Global Creative Director of Colour.[2] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals.[2] Wella founded Making Waves in 2011 Ð a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania. In 2014, Wella patented a new molecule called ME+. This molecule is a substitute for PPD, also known as p-phenylenediamine, which is present in most colouring products to fix the colour. PPD has been known to cause mild to severe allergic reactions. The ME+ molecule is used in the Wella Professionals colour brand Koleston Perfect Innosense, which was the first permanent colour product to be approved by the European Centre for Allergy Research Foundation (ECARF). As of 2019 the ME+ molecule is now used in the complete Wella Professionals Koleston Perfect line.
Kokku on 81 toodet.
Tootekood: MXL0981
Bränd: Wella Professional
Kestev juuksevärv, mis annab puhta värvi ja sära. Värvus: 6/1 Tume blond / tuhk
Tootekood: MXL1681
Bränd: Wella Professional
Kestev juuksevärv, mis annab puhta värvi ja sära. Värv: 6/77
Tootekood: MXL2183
Bränd: Wella Professional
Kestev juuksevärv, mis annab puhta värvi ja sära. Värv: 7/1
Tootekood: MXL3609
Bränd: Wella Professional
Kestev juuksevärv, mis annab puhta värvi ja sära. Värvus: 8/1 hele blond tuhk
Tootekood: MXL8017
Bränd: Wella Professional
Kestev juuksevärv, mis annab puhta värvi ja sära. Värv: 88/0 Intensiivne hele blond / looduslik
Tootekood: MXL8116
Bränd: Wella Professional
Kestev juuksevärv, mis annab puhta värvi ja sära. Värv: 99/0 Väga hele blond intensiivne
Tootekood: MXL1407
Bränd: Wella Professional
Juuste seerum juuste väljalangemise vastu üliõhukeste, liibuvate ja libedate juuste taaselustamiseks.
Tootekood: MXL4937
Bränd: Wella Professional
Šampoon juuste ja peanaha kaitsmiseks, sobib tundlikule peanahale. Vastab naha füsioloogilisele pH-le.
Tootekood: MXL8179
Bränd: Wella Professional
Palsam värvilistele juustele läikimistehnoloogiaga. Sobib igapäevaseks kasutamiseks.
Tootekood: MXL9303
Bränd: Wella Professional
Šampoon värvilistele juustele - säilitab tõhusalt värvipigmendid juuste sees, pehmendab ja niisutab juukseid
Tootekood: MXL9310
Bränd: Wella Professional
Niisutav ja toitev palsam sobib normaalsetele ja kuivadele juustele
Tootekood: MXL8096
Bränd: Wella Professional
Niisutav šampoon juustele, intensiivselt niisutav juustele ja peanahale. Kaitseb ketenduse eest
Tootekood: MXL7631
Bränd: Wella Professional
Konditsioneeriv kreem, mis pehmendab, silub ja kaitseb looduslikku keratiini igat tüüpi juustes.
Tootekood: MXL6849
Bränd: Wella Professional
Keratiinšampoon erinevate juuksetüüpide toitmiseks, toitmiseks ja pinna taastamiseks.
Tootekood: MXL68162
Bränd: Wella Professional
Taastav palsam tugevalt kahjustatud, keemiliselt kahjustatud juustele.
Tootekood: MXL5574
Bränd: Wella Professional
Intensiivne taastav palsam õhukestele kuni keskmise paksusega kahjustatud juustele
Tootekood: MXL1643
Bränd: Wella Professional
Intensiivne taastav mask tugevalt kahjustatud, keemiliselt kahjustatud juuste taastamiseks.
Tootekood: MXL5482
Bränd: Wella Professional
Õrn puhastav šampoon kahjustatud juuste parandamiseks. Juuksed jäävad pehmed, elastsed ja läikivad.
Tootekood: MXL3831
Bränd: Wella Professional
Juuksemask värviliste jämedate juuste hooldamiseks. Aitab säilitada värviküllastust
Tootekood: MXL2940
Bränd: Wella Professional
Juuksemask värvilistele, õhukestele ja normaalsetele juustele. Niisutab juukseid, suurendab volüümi ja annab sära.
Tootekood: MXL4197
Bränd: Wella Professional
Toitev juuksšampoon, mis annab luksusliku läike ja kaitseb värvi