L'Oréal Professionnel Série Expert Absolut Repair Gold Quinoa + Protein Blow-dry Cream is a anti-breakage treatment for very damaged, weakened hair. This professional leave-in heat protectant nourishes damaged hair fiber and protects against heat up to 230°C/450°F to prevent further damage while making blow-drying and heat styling a lot easier. L'Oréal Absolut Repair Blow-dry Cream is powered by L'Oreal's newest invention and enriched with Gold Quinoa + Protein which reduces hair surface damage by 77% and delivers incredible shine and softness in the same time. With new L'Oreal Absolut Repair Blow-dry Cream you can expect long term benefits of intense repair and strengthening with essential nutrients. Start with a dime-sized amount. Apply evenly on towel-dried hair from the ends and work up towards the mid-lengths. Apply more as needed. Comb through. Style as usual.