The L'ORÉAL PROFESSIONNEL SE BLONDIFIER COOL SHAMPOO is a shining and nourishing shampoo for cool blondes with anti-yellowish formula. Residues are removed and the hair is given back its full luminosity. The shampoo gives shine and smoothes the hair from the neck to the tips. Violet pigment neutralize unwanted yellowish tinge. Apply evenly to wet hair and lather. Rinse thoroughly. Then apply Blondifier Conditioner or Mask.