American Crew Firm Hold Styling Gel provides the ultimate hold and increases the hair's thickness and long-lasting shine. The low pH balance formula prevents dryness of the scalp and hair. Firm Hold Styling Gel is a alcohol-free gel, superior in hold and shine and has a low pH to prevent drying of the scalp. Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone.