GOLD SERUM, 100 ML

Illuminating serum for all hair types. The silicone formula helps eliminate split ends and frizz, aligning the cuticles while giving a healthy and shiny look to the hair. Hair will become silky and soft to the touch.

• IDEAL FOR - all hair types
• ACTION - sealing, brightening and providing silkiness
• RESULTS - shiny and soft hair
• LEAVE-IN TIME - immediate effect

The story

Oro Therapy - a sub brand born in 2014, following a cosmetic trend linked to gold.

Treatments

In 2014 the company started from a compact line of treatments with a huge success.

Technical

And in 2015 it introduced the Ammonia free color and other technical products.

A look at the environment

• RECYCLED PLASTIC 50%
• NATURALNESS 85 %
• BIODEGRADABILITY 85%

Treatments

The complete illuminating line of treatments for all types of hair.

The changes

FORMULATIONS - more natural and sustainable, new texture.

ACTIVES

To ensure the illuminating performance of the range, all products are enriched with:

• 24K COLLOIDAL GOLD - a solution composed of very fine metal particles and very pure liquid. To obtain it, the metal particles are broken down into very small parts and electromagnetically suspended in water. Used since ancient times in the Japanese tradition of „fixing with gold“, it is an ancient craft technique that allows the recovery of shattered jars using gold between the cracks. The object thus regains its former glory, embellished further by the golden veins. Following the same principle, the Orotherapy consists of the art of „repairing the shine“ of all types of hair through micro particles of colloidal gold which fill in the dull areas of the hair, giving immediate shine.
• ROSE EXTRACT - An extraordinary mix composed of Gallic Rose Extract and Damask Rose Extract which constitute a rich source of vitamins and nutrients including Vitamin E, Ascorbic Acid, Beta-carotene and Vitamin D with antioxidant and restorative properties to keep the hair healthy and vital.

The current hair trends:

GLASS HAIR

Sinuous hair so brilliant that seems to reflect the light like a mirror. No matter if natural or colored, Glass Hair is a trend capable of enhancing all types of hair, maximizing the brightness of the color, through a skillful play of refraction and reflection of the light.

LIQUID HAIR

Hair so shiny that it looks almost wet. The „almost“ is a must, since the trend deviates from the wet look: the hair in fact remains full-bodied and soft to the touch. Why are they defined as „liquid hair“ then? It all comes from their shine, which reflects the light with dynamism, just as it does with water, especially when moved by the waves of the sea or of a lake.

An improvement of the OroTherapy line to meet the new needs of our clients through:

• NEW FORMULATIONS with a minimum of 85% NATURALITY and BIODEGRADABILITY
• NEW PACKAGING made with at least 50% RECYCLED PLASTIC

Oro Therapy has a treatment line for lengths and ends which ILLUMINATES hair making it extraordinarily SILKY and SHINY.