A new sub brand to reinforce the PROFESSIONAL POSITIONING of the brand.
A selection of the best-performing ranges realized with NEW FORMULAS and NEW PACKAGING.
EXTRA CARE
100% VEGAN FORMULAS
RICH TEXTURES
The causes that lead to dry to dry and frizzy hair:
SCALP – dryness of the skin which is then inexorably transmitted even at lengths and ends.
CHEMICAL TREATMENTS – they alter the lipid and protein structure of the hair.
AGE – the skin loses tone and shine, the hair becomes dull, lifeless and dry.
HEALTH – stress, irregular sleep cycle, incorrect nutrition. All this is reflected on the hair, altering their natural softness and brightness.
ENVIRONMENT – the environment that surrounds us is becoming increasingly polluted with the presence of heavy metals in the air.
HAIR CARE AT HOME – the use of non-professional products, especially at home in our everyday life.
Hair needs more of:
Extra care
Softness
Brightness
Wonder Nourishing line
Nourishes and hydrates dry, frizzy and treated hair
EXTRA CARE action for lengths and tips. Ideal line for dry, frizzy and treated hair. Its special ultra gentle formulation immediately cleanses and gives immediate hydration without weighing it down
Soft and bright hair
A complete range with NEW PRODUCTS
Vegan
Eenriched with Cocoa Butter with nourishing and emolient properties.
SHAMPOO
Restructuring shampoo - softness and brightness
Nourishes, hydrates, restructures dry and frizzy hair
Soft and bright hair
SLS/SLES free to gently cleanse the hair
Vegan
Lower pH than classic shampoo
Extra care
IDEAL FOR - dry, frizzy and treated hair.
ACTION - gentle hair cleansing to remove residues and impurities.
RESULT - healthy and full of vitality hair.
SLS /SLES FREE with mild surfactants. Extraordinary softness and brightnes.
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