Take your hair strength to the next level with the Bed Head Elasticte Shampoo! This protein shampoo penetrates the hair to help reduce hair breakage and strengthen weak hair. It also leaves hair shiny and soft. Formulated with Hydrolysed Wheat Protein, which is a source of amino acids and is known for its ability to strengthen hair, Kiwi Fruit Extract, which is rich in vitamin C, and Dimethiconol that enhances hair shine and softness. Apply and massage to damp hair. Rinse thoroughly.