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Illuminating mask for all hair types. The formulation is enriched with emollients and nutrients which detangle, soften and nourish the hair, making it silky, shiny and vital. The compact texture allows easy application and permeation into the hair promoting the reduction of frizz.
The story
Oro Therapy - a sub brand born in 2014, following a cosmetic trend linked to gold.
Treatments
In 2014 the company started from a compact line of treatments with a huge success.
Technical
And in 2015 it introduced the Ammonia free color and other technical products.
It’s time to change something
ALWAYS CAREFUL WITH FASHION TRENDS
The rose gold color can be described as having a touch of class with a bit of mystique and a hint of royalty.
A look at the environment
Treatments
The complete illuminating line of treatments for all types of hair.
The changes
FORMULATIONS - more natural and sustainable, new texture.
ACTIVES
To ensure the illuminating performance of the range, all products are enriched with:
The current hair trends:
GLASS HAIR
Sinuous hair so brilliant that seems to reflect the light like a mirror. No matter if natural or colored, Glass Hair is a trend capable of enhancing all types of hair, maximizing the brightness of the color, through a skillful play of refraction and reflection of the light.
LIQUID HAIR
Hair so shiny that it looks almost wet. The „almost“ is a must, since the trend deviates from the wet look: the hair in fact remains full-bodied and soft to the touch. Why are they defined as „liquid hair“ then? It all comes from their shine, which reflects the light with dynamism, just as it does with water, especially when moved by the waves of the sea or of a lake.
An improvement of the OroTherapy line to meet the new needs of our clients through:
Oro Therapy has a treatment line for lengths and ends which ILLUMINATES hair making it extraordinarily SILKY and SHINY.
Apply to wet hair on lengths and ends, leave in for 3-5 minutes, then rinse.