SALERM NATURAL FOUNDATION 40

Foundation offering medium coverage, long-lasting, natural , even results and a no-shine finish. With a light and comfortable texture that leaves skin feeling velvety soft. Advanced deep-action moisturizing formula with active ingredients that prevent and reduce the appearance of marks. Perfectly balanced pigmentation allows for buildable coverage to easily achieve the desired finish and flawlessly radiant glow. LONG-LASTING VELVETY FEEL ANTI-MARKS AND ANTI-WRINKLES PROTECTION FROM BLUE (HEV), NATURAL, ARTIFICIAL AND INFRARED (IR) LIGHT SPF 15 UVA / UVB MAIN ACTIVE INGREDIENTS VITAMIN E Natural antioxidant that combats free radicals to prevent skin aging and protect the skin from external agents. HYALURONIC ACID COMPLEX Hyaluronic acid complex of proven efficacy, the result of mixing our skin's own moisturizing components or NMF (Natural Moisturizing Factor), with natural sugars of vegetable origin. Independent studies have shown this active ingredient to continue hydrating for up to 72 hours after application. SKIN 3D A complex which forms a three dimensional veil on skin, improving adherence and durability. Creates an optical effect which lightly masks wrinkles, offering a more unified and matte finish. Leaves skin feeling silky and velvety soft. RADIATION SHIELD Biotechnological active sourced locally (km0) which is resistant to radiation and bestows the skin with photo-protective properties both on the outer and inner layers. Reduces the signs of digital and photo-aging. Fourfold protection from light. RADIATION SHIELD Radiation Shield is an extract obtained through biotechnology from a radiation-resistant microorganism. It activates the epidermal photosensors that prepare, protect and repair the skin from damage induced by sun and artificial light, helping to minimize the main signs of digital and photo-aging. This is a km0 ingredient which comes from Salt de Mir, in Northern Spain, and is of 100% natural origin. Prepares, protects and repairs the skin from damage caused by sunlight Prevents digital and photoaging Reduces visible and non-visible dark marks Protects from interior and exterior light sources Leaves skin looking younger Adaptation of the skin to different light sources Quadruple protection from UV, IR, HEV and blue light PHOTOAGING The main cause of skin photoaging is the radiation from different light sources: Ultraviolet (UV) Infrared (IR) Natural light (HEV) Artificial light (or blue light) These are responsible for the appearance of dark marks and premature wrinkles, among other signs of aging. Reduction of 14.1% in dark skin marks non-visible deep UV marks* 11.7% less visible brown skin marks* Reduction of 21.5% in wrinkle volume and 13.2% roughness* Induction of collagen synthesis following application* Increase of 61.3% in optin activation (natural skin defence)** Increase in DNA repair routes** Reduction of up to 80% in ROS generation (Reactive Oxygen Species), responsible for sun aging following exposure** Collagen and elastin protection against sun radiation**